Auditions

Video Diary - 14th November

Here is our end of week update for the 14th November:

Asset List For Filming

This is a collage of the different items were need for filming, such as:

Camera

Tri-pod 

Case for the camera

Tape so the video can be filmed on

An umbrella, as part of our footage will be filmed outside so incase of rain were ensure we've got an Umbrella to cover the camera if it rains. 

Light 

Battery 

&

Battery charger 

Brand identity Previous years work

Genre, style, image, camera effect, props

Kesha - Hungover - level 2 

Dark lighting

Digi pack - colours go but the flowers don't go - different themes - doesn't flow
Grade around a low C. 

The video goes with the dark images on the digi pack but the more lighter images don't carry the same image as the video does. 

Arctic Monkey's

There's dark colours, camera not focused while filming this. The image there creating with the black and white image is similar to the Arctic Monkeys but the image in colour doesn't follow the theme. Mark around 6 out of 10 for the digi pack and around 30 marks for the music video.

Brand identity - looking at other videos

Kesha hungover - 

Style (lighting, props, camera effects): very dark, centre view on camera, sudden bright lights, quick camera shots

Image: dark then bright lights, lonely, isolated

Genre:pop/emo look

How well have they done their brand identity? 

The colours of the video and digipack are similar, however the flowers/floral does not match, different fonts on digipack, contrasting one. The focus is on her in both, with the setting being the same in both as well. Black and beig are in both, but blue is only in the digipack. 

I think that the video is worth 22/40 marks and 7/10 digipack, giving her 29/50


Red lights indicate doors are secure -

Style: Dark, intimidating, rough, 3 different fonts on digipack, digipack and video are similar

Image: Older, drunken, thugs, rough, focus is a lot on the artist and his appearance (cigarettes, beer etc.)

I would give this music video 24 out of 40. This is because it is consistant throughout the video but the actual filming and idea is not as good as it could be. I would also give it 6 out of 10 for the digipack. This is because there are different fonts and different styles on every page. This gives him 30/50. 

I don't want to fall in love - 

Style: Mature (aspiring), dark in the party, focus on the boy and girl, whilst having another character lip syncing, same font used on digpack (consistency)

Image: Sexual - red on used in the video and on the digipack, mature, digipack looks quite abstract and trippy - similar to the video (drinking, quick shots), focus in both on the intimacy of the girl and boy

Genre: Alternative Rock

This is a very good music video and digipack, there is consistency of colours and theme throughout both and they suit the genre of the song. There is good lip syncing and beat editing. I would give the video 36/40 and the digipack 8/1, giving this 44/50. 

Brand Identity - Examples

Kesha - Hungover music video

Lighting: bright lights

Camera: lip syncing

Idea: loneliness, heartbroken, emo/pop, trying to impersonate artist

Level 2 - Basic and simple 

22 marks

Digipak

Looks better, follows idea of music video using same shots.

Flowers relate to tattoos but not to mood of video, use of font goes with image,  but different fonts used

Focus is on her in both video and digipak

Same outfit, makeup, hair

Style motif

Level 2

7 marks This is because the style of the digpak has direct links to the music video. This creates a campaign and shows focus on the idea.

29/40

Weather Checks

By checking the weather we can ensure that we bring and unbrella incase of rain to protect the camera and also any propa that could get damaged by the rain. 

T-Shirts

Video Diary - 4th November

Here below is our video diary for the 4th November

Here is a list of the completed tasks to this date:

Risk Assessment

Below is the risk assessment, this will help us prevent any damage or accidents that could occur.

Production Schedule

Here below is our production schedule which will show us and allow us to follow a schedule so we are time efficient and get our filming done as planned.