Monday, 17 November 2014
Friday, 14 November 2014
Tuesday, 11 November 2014
Asset List For Filming
This is a collage of the different items were need for filming, such as:
Camera
Tri-pod
Case for the camera
Tape so the video can be filmed on
An umbrella, as part of our footage will be filmed outside so incase of rain were ensure we've got an Umbrella to cover the camera if it rains.
Light
Battery
&
Battery charger
Tuesday, 4 November 2014
Brand identity Previous years work
Genre, style, image, camera effect, props
There's dark colours, camera not focused while filming this. The image there creating with the black and white image is similar to the Arctic Monkeys but the image in colour doesn't follow the theme. Mark around 6 out of 10 for the digi pack and around 30 marks for the music video.
Kesha - Hungover - level 2
Dark lighting
Digi pack - colours go but the flowers don't go - different themes - doesn't flow
Grade around a low C.
Grade around a low C.
The video goes with the dark images on the digi pack but the more lighter images don't carry the same image as the video does.
Arctic Monkey's
There's dark colours, camera not focused while filming this. The image there creating with the black and white image is similar to the Arctic Monkeys but the image in colour doesn't follow the theme. Mark around 6 out of 10 for the digi pack and around 30 marks for the music video.
Brand identity - looking at other videos
Kesha hungover -

Image: dark then bright lights, lonely, isolated
Genre:pop/emo look
How well have they done their brand identity?
The colours of the video and digipack are similar, however the flowers/floral does not match, different fonts on digipack, contrasting one. The focus is on her in both, with the setting being the same in both as well. Black and beig are in both, but blue is only in the digipack.
I think that the video is worth 22/40 marks and 7/10 digipack, giving her 29/50
Red lights indicate doors are secure -
Style: Dark, intimidating, rough, 3 different fonts on digipack, digipack and video are similar
Image: Older, drunken, thugs, rough, focus is a lot on the artist and his appearance (cigarettes, beer etc.)
I would give this music video 24 out of 40. This is because it is consistant throughout the video but the actual filming and idea is not as good as it could be. I would also give it 6 out of 10 for the digipack. This is because there are different fonts and different styles on every page. This gives him 30/50.
I don't want to fall in love -
Style: Mature (aspiring), dark in the party, focus on the boy and girl, whilst having another character lip syncing, same font used on digpack (consistency)
Image: Sexual - red on used in the video and on the digipack, mature, digipack looks quite abstract and trippy - similar to the video (drinking, quick shots), focus in both on the intimacy of the girl and boy
Genre: Alternative Rock
This is a very good music video and digipack, there is consistency of colours and theme throughout both and they suit the genre of the song. There is good lip syncing and beat editing. I would give the video 36/40 and the digipack 8/1, giving this 44/50.
Red lights indicate doors are secure -
Style: Dark, intimidating, rough, 3 different fonts on digipack, digipack and video are similar
Image: Older, drunken, thugs, rough, focus is a lot on the artist and his appearance (cigarettes, beer etc.)
I would give this music video 24 out of 40. This is because it is consistant throughout the video but the actual filming and idea is not as good as it could be. I would also give it 6 out of 10 for the digipack. This is because there are different fonts and different styles on every page. This gives him 30/50.
I don't want to fall in love -
Image: Sexual - red on used in the video and on the digipack, mature, digipack looks quite abstract and trippy - similar to the video (drinking, quick shots), focus in both on the intimacy of the girl and boy
Genre: Alternative Rock
This is a very good music video and digipack, there is consistency of colours and theme throughout both and they suit the genre of the song. There is good lip syncing and beat editing. I would give the video 36/40 and the digipack 8/1, giving this 44/50.
Brand Identity - Examples
Kesha - Hungover music video
Lighting: bright lights
Camera: lip syncing
Idea: loneliness, heartbroken, emo/pop, trying to impersonate artist
Level 2 - Basic and simple
22 marks
Digipak
Looks better, follows idea of music video using same shots.
Flowers relate to tattoos but not to mood of video, use of font goes with image, but different fonts used
Focus is on her in both video and digipak
Same outfit, makeup, hair
Style motif
Level 2
7 marks This is because the style of the digpak has direct links to the music video. This creates a campaign and shows focus on the idea.
29/40
29/40
Weather Checks
By checking the weather we can ensure that we bring and unbrella incase of rain to protect the camera and also any propa that could get damaged by the rain.
Video Diary - 4th November
Here below is our video diary for the 4th November
Here is a list of the completed tasks to this date:
Monday, 3 November 2014
Production Schedule
Here below is our production schedule which will show us and allow us to follow a schedule so we are time efficient and get our filming done as planned.
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