Animatic Storyboard

Here is the animatic storyboard I have created using our images from our storyboard. I have put these images with our song to see if we have enough shots to match the track length.

Find the video below to see the animatic storyboard:

Test Footage

Below is our video which shows some different ideas and angles we will be using in our final music video. This helps us see what works and what doesn't, also it shows us what scenes fit with the song and where to place them.



Filmed By: Ben Homewood, Ellie Rackham & Emily Hyett
Actor: Izzy Hedges
Edited By: Ben Homewood

Digi-pack analysis - Ellie Goulding

The artist's digipak which I have decided to analysis is Ellie Goulding. I have chosen her because we could create a similar digipak to this as she has a similar audience to us and also creates similar music to use. 

A digipak is important because it gives the artist an image and also sells to the audience which we are aiming to satisfy. 

Goodwin Analysis - Rappers

                                                                         

Goodwin Analysis - Hip Hop

Lyrics and Visuals
The first link between lyrics and visuals is for the lyrics "rari workout". Rari is slang for Ferrari, therefore the visuals link the words "Rari" to the silver Ferrari which he is driving. Also, the word workout is used a lot and there is a lot of visuals of men at the gym or of men which are 'dench' and fit. As these are the main lyrics of the song, these visuals are also the main focus. These two releate to the genre because it is likely that the audience are highly interested in cars and also want to make themselves look good.
Therefore using this look in the video is aspirational to the audience.

Another visual in the song is the female passenger in the car. She only appears in the music video when the artist appears to be singing about her. This gives the audience a visual of what the artist's 'girl' looks like and what the stereotypical girl looks like in that group of people. The use of the girl is also aspirational the audience because they are likely to want a girlfriend like this. This is because the girl in the video is pretty, popular and interested in the same things as the boy. 






Notions of looking
The music video makes the audience focus on the body/look of a female, the expensive, aspirational car and also the inspiring figure of the man. There are often close ups of the car and the 'perfect' body in which that men have. You can clearly see that these are focuses of the video. At the start of the video there is also a medium shot of a girl wearing little clothing, showing of her body. The immediate reaction to this is to look at her figure in a sexual way. 

Inter-textual reference
There is not clear inter-textual reference in this video. The only similar video which this relates to is the music video of 'German Whip'. You can see the similarities because of the use of cars and lighting.

Demands on label
The music video has a demand to keep its audience satisfied. This music video does this by being aspirational to the audience and including things in the video which they would like. The look of the video is as though the artist is rich and has everything which he could ask for. This attracts the audience because it makes them dream and want the things which this artist has. 

Structure
This music video is purely performance based and has no story to it. You can see this because most of the shots used in the video are very similar and based in the same location. You can also see that it is performance based because the artists are singing into the camera and are at times using a handheld camera to focus it on them and to control it themselves. 

Goodwin Analysis - Emo

                                                                         
This band has worn dark clothing with white parts to make it look like bones of the inside body. They've all got pail white make up on to make them look more like death. Make up is typically feminism. This is a performance as the band if performing on a stage.  








The setting of the scene is dark but the stage is a little lighter then the background other then the black colour of their clothes their wearing. The lyrics are deep emotional lyrics which makes the audience able to see that there emotionally angry due to what their doing on the stage.

As the male has come back to life from the beginning scene he's been reunited with his lover, this shows deep emotion as due to the death the two lovers have been drawn apart, when this scene come on the music changes as though its got a meaning to it. As the girl is wearing a mask it shows that she's made out to look like an object rather then a human.
 

Goodwin Analysis - Ravers/Nu-Ravers

Lyrics and Visuals:

The song does not have many lyrics, the only word most used is 'Centipede', the name of the song. As this is a ravers song not many lyrics is expected. However, in the video, when the word 'Centipede' is said, something quickly happens on screen and only lasts a second. A lot of the time an actual centipede is shown before, during or after the word has been said. The visuals make it clear that it is not just a random word which the artist is using but they have actually thought of a way to present the Centipede. 
The quick movements and dark lighting also conform to the genre of ravers/nu-ravers. This is because a rave will have fast flashing strobe lights which will change from bright to dark lighting very quickly. Therefore the video is appealing to the audience because of the use of quick movements and dark lighting. The video is also very trippy and unrealistic,which is also appealing to the audience because they are likely to be drug users and the video is almost a representation of the effects of drugs.


Notions of looking:
The notions of looking within this video vary. One of the notions of looking is the flames and violence caused by the man. This is a notion of looking because it is the only brightness which is used in the music video and also is a sign of danger. The use of fire will appeal to ravers because it is likely that they will like the sense of danger and fury. The fire also flickers, like a strobe light which would be used in a rave. 

The second notion of looking is the woman in the bath. Although the song does not relate to sex or sex appeal, there is still a sexual reference to this woman. This is likely to be used in the video because ravers/nu-ravers are likely to be interested in sex appeal and although it is not relevant to the music video, it still makes them want to watch the video. There are also close ups of her in the bath, which makes the scene more intense and sexual.






Inter-textual reference
The inter-textual reference in this music video is a reference to an exterminator or 'pest control'. The official pest control would use a exterminating gas to kill bugs; similarities can be seen in this video as the man is killing the centipedes, but with fire. The video has created fire using the gas, rather than just the gas
because it is more dangerous and will also appeal more to the audience.

Demands on label
The label has a demand to meet the satisfaction of the audience. This is why they have created the music video in this way. The music video includes lighting, movements and characters/props which the audience would like. These include the fire, the insects, the reference to drugs and the woman in the bath.

Structure
This music video has a linear structure as it shows a story of the man entering the building to kill all of the centipedes. He is then relaxing by the woman in the bath - she is his gaze. He then takes a drug like substance which then turns him into a giant centipede, making the video even more trippy and unusual for the audience.