Tuesday, 9 September 2014

Yoghurt advert

Activia
Saying that it helps with your 'tummy (digestive) health'
It makes you 'happier on the inside and outside' 
The year of TLC - sounds popular
New year resolution - something you should be doing 
Fireworks - excitement, happy, branding, celebration (NY resolution)
Overly happy
Bright & feminine colours - stands out 
Link between her and the product 
Selling community 
All women - main target 

Muller Fruit Corner
Higher class
Sexual - you will get more sexual appeal from it
Seductive
Two sides of people, can let their 'dark side' out
Triply 
Whispers, dark background - secret indulgence

Light soft voice
Neutral surroundings
Bright coloured colour & hair - stands out from the background

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