Kesha - Hungover music video
Lighting: bright lights
Camera: lip syncing
Idea: loneliness, heartbroken, emo/pop, trying to impersonate artist
Level 2 - Basic and simple
22 marks
Digipak
Looks better, follows idea of music video using same shots.
Flowers relate to tattoos but not to mood of video, use of font goes with image, but different fonts used
Focus is on her in both video and digipak
Same outfit, makeup, hair
Style motif
Level 2
7 marks This is because the style of the digpak has direct links to the music video. This creates a campaign and shows focus on the idea.
29/40
29/40
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