Digi-Pack Analysis - Rihanna

Digipaks are a way of providing an album to consumers in a creative way, they consist of a folding front which incloses a CD tray inside. These are a good alternative to the regular jewel cases but they are predominately used for special/deluxe albums.

Below is an example of Rihanna's Album Loud:

The title of the album is clearly shown on the front cover, the font used is very light and subtle but effective and goes with the style of the album. The font stands out against the darker background to help emphasise the text providing the sense of pureness. The front cover uses a close up of her face looking down, her pose shows her to be very feminine and her lipstick enforces her femininity. This pose on the album cover presents a sense of vulnerability but still sexualised. The front cover also doesn't show her full body which creates the idea of being very personal and secretive. Her bright red hair and long eyelashes add towards the femininity of this album as well. 

The red theme and pictures of the artist are used throughout, the inside features a wide angled shot of her against roses, which again carries the theme of femininity and is used to create this sexual image. She looks as through she is very relaxed and in a trance which reflects the style of the music in this album. The rose also signifies beauty, love, passion and enhances the femininity of the album.

The theme of the album is very controversial in comparison to the artist herself and the album name, the digipak looks very innocent and relaxed whereas the album is called LOUD which reflects the outgoing personality of the artist Rihanna. Rihanna is a very big bold female artist who has a big influence on the music industry.

The CD is a a lighter coloured roe, this stands out from the rest of the digipak and provides a sense of being uplifted, more innocent feel. The CD also has the artist, title, producer and record label on the disk.

I think that this album cover is very effective at portraying the style of the music incorporated in the CD, this helps get an idea of what to expect from the album just by looking and interpreting the digipak. This strongly reflects the artist through the use of colour and roses. The use of red throughout attracts the eye instantly which shows her to be relaxed and chilled.