Goodwin Analysis - Scene Kids

Man wearing dark makeup, dark surroundings are in high contrast to the style of the music. Surroundings look hype-real, sense of dreaming. Genre characteristics man wearing makeup which is not the "normal". Colour in the music video provides the evidence of the song being more softer and energetic than what you would expect if you was to watch the video without listening to it. Music sounds like pop.

Woman sexualised, providing male gaze in the video. Used as a sexual object, womans face not visible meaning she has no identity.
Smoke also adds visual effects
Strong lighting from window provides a sense of uplift.

Men challenging the typical look, wearing makeup and having long hair. Challenging and fighting the idea of normality.
Bright colours in background against the dark foreground show this genre stand out against other genres.