The website homepage shows photos of Beyonce, each with a hyperlink on them called 'my life'. When clicking on the link it opens the picture up in a larger skill and sets it out in a format almost like Instagram. On the side of the page you can see the tab button, which opens up so that you can select the part of the website which you want to visit and you can also search through the website. 
This is the music page. The page has links to each of her albums. You can see songs, videos and photos from each album by clicking on the links. You can also buy the album, which is a way for Beyonce to reach out the her audience and also receive feedback and income from them.
When clicking on the link to go onto the songs page, you can either listen to songs (only a select few; the songs which are released as singles) or you can buy the songs individually.
When clicking on the link to go onto the songs page, you can either listen to songs (only a select few; the songs which are released as singles) or you can buy the songs individually.
When clicking on the link of videos, it takes you to a similar page as the songs page. You can either watch the music video on her website, or you can buy the video. By being able to buy it Beyonce is promoting her music and selling it more to her audience.
On the gallery page, there are hundreds of photos of Beyonce and her life, during the year in which the the album had been made. This is to make the audience understand her life and feel more of a connection with her as they can see that she is a normal person, just like them.
Finally, when clicking on the buy album page it takes you straight to iTunes so that you can download it straight away.
Beyonce's website also has a page for your dates. This page shows when she is performing and where. It also has the arena which she is performing in. This is to sell concert tickets and make people want to see her live and spend money on her concert ticket.
There is also a page called #BeyGood. This page is all about the charity work which she does and encourages you to become involved. It explains what #BeyGood is and what it does. On each of the individual pictures of what it does it then explains more in depth how they have helped people and what this particular campaign has done.
Beyonce's website also has a page for your dates. This page shows when she is performing and where. It also has the arena which she is performing in. This is to sell concert tickets and make people want to see her live and spend money on her concert ticket.
This page is the 'Fragrance' page. Clicking on the link takes you to another website where you can buy the perfume. You can look at photos and videos of the perfume, look at the different fragrances and the products of that fragrance. This is an extra way in which Beyonce is putting herself out there to her customers and is selling to them. It is also another way which Beyonce can make an income from her audience.
In conclusion, the website is good for a campaign because the style of the website is similar to the music which she produces and the music videos which she produces. The look of the website is bold, dynamic and eye catching. The
Digipack
The digipack for Beyonce is similar to the design of her website and the style of her music. The contrast of colours makes her stand out and the text also stand out. Therefore she has enabled the design of the digipack to be just as bold and dynamic and the website. She is also the main focus of the digipack as she is centre of the photo and stands out against the black background. This is like the website as she is in almost all of the photos and is the main focus on the page.
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