Goodwin Analysis - Chav

Aspirational, view of London city. Aspiring to work here.
Dark setting, shows rebellious nature of band.
Low angle of camera used throughout to show intimidation and providing a sense of power from the artists over the camera.

Low angles, only woman in video shows male gaze. Men in suits and woman in fancy dress shows aspiration of the band.
Provides a sense of having money and shows rebellion.
Dappy in video is wearing the typical chav clothing, a hat puffer coat, jeans and trainers conforming to the steretype.

Woman victimised and shown as sexual object, shows male gaze throughout the video through the use of camera work. Tulisa being further from the camera in the argument scene.

Lyrics and video link strongly, provide power and sense of "Playing with fire" as this is dangerous.