Goodwin Analysis - Hip Hop

Black and white filter used throughout video. Lyrics "Drunk in Love" shown through the video as beyoncé is with her real life husband. Love shown throughout the video.
Hiphop genre is strong throughout, dark shows rebellion of being on a beach at night.

Woman in video is sexualised but still a very powerful woman in video. Controls the video as camera follows her through motivational cuts.
In minimalistic clothing creating male gaze, hip hop culture strongly exercise male gaze over women.

Typical hip hop clothing, t shirts, jeans expensive chains and jewellery. Male authority over woman, used through camera angle and Beyoncé being lower than Jay-Z