Goodwin Analysis - Hip Hop

Lyrics and Visuals
The first link between lyrics and visuals is for the lyrics "rari workout". Rari is slang for Ferrari, therefore the visuals link the words "Rari" to the silver Ferrari which he is driving. Also, the word workout is used a lot and there is a lot of visuals of men at the gym or of men which are 'dench' and fit. As these are the main lyrics of the song, these visuals are also the main focus. These two releate to the genre because it is likely that the audience are highly interested in cars and also want to make themselves look good.
Therefore using this look in the video is aspirational to the audience.

Another visual in the song is the female passenger in the car. She only appears in the music video when the artist appears to be singing about her. This gives the audience a visual of what the artist's 'girl' looks like and what the stereotypical girl looks like in that group of people. The use of the girl is also aspirational the audience because they are likely to want a girlfriend like this. This is because the girl in the video is pretty, popular and interested in the same things as the boy. 






Notions of looking
The music video makes the audience focus on the body/look of a female, the expensive, aspirational car and also the inspiring figure of the man. There are often close ups of the car and the 'perfect' body in which that men have. You can clearly see that these are focuses of the video. At the start of the video there is also a medium shot of a girl wearing little clothing, showing of her body. The immediate reaction to this is to look at her figure in a sexual way. 

Inter-textual reference
There is not clear inter-textual reference in this video. The only similar video which this relates to is the music video of 'German Whip'. You can see the similarities because of the use of cars and lighting.

Demands on label
The music video has a demand to keep its audience satisfied. This music video does this by being aspirational to the audience and including things in the video which they would like. The look of the video is as though the artist is rich and has everything which he could ask for. This attracts the audience because it makes them dream and want the things which this artist has. 

Structure
This music video is purely performance based and has no story to it. You can see this because most of the shots used in the video are very similar and based in the same location. You can also see that it is performance based because the artists are singing into the camera and are at times using a handheld camera to focus it on them and to control it themselves.