This website carries the same design as the album cover. The theme present is the use of red flowers, soft focus images and pictures of Rihanna with red hair. The logo is also the same which is the "R".
The red flowers and the soft focus images represent love, femininity and a chilled out approach to the album. The main focus on the homepage is the image of Rihanna which instantly tells you this is her website and allows you too see what she wants to look like towards her fanbase/target audience.
The main tool bar along the top is present throughout the website to help navigate around the website quickly and easily. This website helps promote and sell Rihanna to a wider audience as the website has merchandise and various other information about Rihanna including tour dates and sections where you can purchase her music.
The website allows her record label to promote her to a wider audience as this is available online all around the world, this produces more sales as people visit the website and can listen to her music. Also people will be able to see when her tours are, purchase tickets and buy merchandise which also produces more money for the company and artist.
The same design is carried throughout the website to help make the website look professional and up to a high quality standard. The website uses the same font within the text which also makes the website look good. The background of this page is very neutral, this allows you to focus on the actual material you are looking at which is the artists images and albums, the images also stand out which is the main focus of this page which draws you to click onto them to find out more information.
We will use the idea of having a neutral background to keep the design sleek and minimalistic to draw our main focus on images of the artist and her music. Also we will have the toolbar along the top to make navigating around the website much more time efficient and easy for people who haven't visited the website before.
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