Dark set, dark clothing, long hair. Provides a dark and edgy theme of their subculture.
Use of makeup in the band makes them different to the idea of normality, as men aren't supposed to wear makeup as it will feminise them.
Elements of darkness and light throughout the video which is portrayed through the lyrics as well. Lyrics are emotional, which influences their audience and allows them to emotionally connect. About young love, allowing audience to connect and relate.
Only men in the band, will attract teen girls to the band. Song about love, also allow young teens to relate.
Dark setting used to reflect emotional darkness and then small hits of light to show little bits of happiness in life.
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